Direct marketing is courting MR agencies with a telecard that instantly rewards respondents with free telephone time.
The Consumer Survey Telecard is issued with a questionnaire. Callers answer questions by pressing keys on their telephone
keypad and as the questions are answered, the card is credited with a pre-determined amount of time.

The key to the card is the PIN, which, after the initial call, keeps information such as name, address, and postcode,
so the respondent need give this information only once. “The card is bespoke to the application” says Don Iszatt, managing
director of Direct Marketing Solutions.

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